CannCare came first.
We built a company to protect it.

CannCare launched as a free advocacy service built by patients who were sick of watching other patients get punished for using a legal medicine. Within months, thousands of people reached out. Employers, landlords, police, the NHS — patients were being discriminated against everywhere, and there was nowhere to turn.

One of the first cases was against a council. A medical cannabis patient was told by her local authority that they needed to come and do a "smell test" — to check if the cannabis she used, legally prescribed by a doctor, was "seeping through walls." She wasn't growing. She wasn't dealing. She was taking her medicine in her own home, and the council came knocking like she was a criminal.

She was being targeted. CannCare got involved. The patient won.

That case set the tone for everything that followed. Employers, councils, police, housing associations — it didn't matter who was doing the discriminating. If a patient needed someone in their corner, CannCare showed up.

CannCare grew fast. Too fast for a volunteer project to sustain. We had a choice: start charging patients, or find another way to fund it.

We chose the other way.

The idea behind Phytoventures is simple. We run commercial brands — development services, events, products — and channel that revenue back into CannCare. The advocacy stays free. The patients stay supported. The business sustains the mission.

That model now supports three brands. CannCare handles advocacy. CannConnect runs the North West's largest medical cannabis events. CannAccess gives patients affordable access to CBD and cannabis products. And our development arm builds websites and software for other cannabis companies, because we know the industry better than any agency that's never had to navigate it as a patient.

Every pound we earn goes back into the ecosystem. That's not a tagline. It's the entire point of the company existing.