The sprout.
Phyto means plant. The mark is two leaves on one stem: the accent leaf is the community, the ink leaf is the company, growing from the same root. Together they form a V for ventures.
Colour
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Headlines and UI. Weight 800 for display, 600–700 for labels. Tight tracking (−4 to −5%) at large sizes.
0123
Body copy and long-form. Regular weight, italics for emphasis. Pairs a warm, human voice with the geometric display face.
Endorsement line
Keep at least the height of the stem clear on all sides of the mark.
Mark no smaller than 16px on screen or 5mm in print. Drop the wordmark below 24px.
Rotate, outline, add gradients or shadows, recolour the leaves outside the palette, or separate the stem from the leaves.
The mark sprouts once on load (leaf, leaf, stem) then sways ±2.5°. Never spin or bounce it.