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About

We start with a community that deserves better, then build the company it would have built itself.

Phytoventures Ltd is a holding company based in the United Kingdom. We own and operate a small number of brands, each serving a community that the businesses around it had overlooked.

We started in 2025 with CannCare UK, a patient advocacy service for UK medical cannabis patients that protected thousands of people and was named Best Medical Cannabis Advocacy 2025. CannConnect followed, built by medical cannabis patients who wanted one place to connect with the industry that serves them. RoleplayProject was built by roleplayers who wanted a GTAV text‑based RP community run in the community's interest.

We keep the group deliberately small so every brand gets real attention: shared finance, legal, infrastructure and design, with founders left free to focus on their community.

What we doBuild, acquire and operate community‑led brands.
WhereUnited Kingdom, serving UK and global communities.
HowFounders stay close to their audience. We handle the rest.

Our history

It started with one patient advocacy service in 2025. The group formed around what we learned from it.
2025 to 2026 · Our first venture CannCare UK

A patient advocacy service for UK medical cannabis patients, started in 2025. It protected thousands of patients, put the patient side of the story in the national press and on podcasts, and was named Best Medical Cannabis Advocacy 2025. We stopped CannCare UK in 2026.

Best Medical Cannabis Advocacy 2025 Thousands of patients protected In the press and on podcasts→
2025
CannCare UK launchesA patient advocacy service for UK medical cannabis patients. Our first venture.
CannCare UK
2025
Named Best Medical Cannabis Advocacy 2025Recognition for the advocacy work, alongside coverage in the national press and on podcasts.
CannCare UK
Jan 2026
Phytoventures Ltd formedA UK holding company to own and operate community‑led brands, with shared finance, legal and infrastructure behind each one.
Group
Mar 2026
CannConnect launchesUK patients and the medical cannabis industry in one space. Built for patients, by patients.
CannConnect
Jun 2026
RoleplayProject launchesA community‑first GTAV text roleplay project, with GTA 6 support planned.
RoleplayProject
2026
CannCare UK closesWe stopped CannCare UK in 2026. It was our first venture, and it set the rule every brand since has followed: build with the community, not just for it.
CannCare UK

What we look for

01A real community

People who already gather, talk and organise, with or without a product.

02Founders from inside it

Members first, operators second. Trust that can't be bought.

03An underserved space

Incumbents that treat the community as an audience, not as owners.

04A long horizon

We hold, we don't flip. Brands are built to outlast trends.